Martas Precision Slides: Deciding whether to be a brand or generic product in the international market

Paurav Shukla, Stephen Hogan

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapter

Original languageEnglish
Title of host publicationGlobal Marketing With a Special Indian Focus
EditorsS. Hollensen, Madhumita Banerjee
Place of PublicationNew Dehli, India
PublisherPearson
Pages719-723
Number of pages5
ISBN (Print)9788131728147
Publication statusPublished - 2010

Cite this

Shukla, P., & Hogan, S. (2010). Martas Precision Slides: Deciding whether to be a brand or generic product in the international market. In S. Hollensen, & M. Banerjee (Eds.), Global Marketing With a Special Indian Focus (pp. 719-723). Pearson.