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Marketing social marketing
Matthew Wood
University of Brighton
Research output
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Contribution to journal
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Article
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peer-review
Overview
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Business & Economics
Acceptance
6%
Design Methodology
3%
Marketers
6%
Marketing
80%
Marketing Practices
8%
Marketing Theory
18%
Participation
5%
Policymaker
19%
Profit
4%
Public Services
14%
Service Provider
6%
Social Marketing
100%
Social Media
6%
Usefulness
6%