Marketing Responsible Tourism

Clare Weeden

Marketing Responsible Tourism

Clare Weeden

University of Brighton

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Chapter

Abstract

This chapter provides an overview of some of the key challenges that face those tasked with marketing responsible tourism. It begins with a brief review of the ethical issues that dominate discussion of tourism's impact, and an articulation of the main drivers for responsible tourism. The chapter defines responsible tourism, discusses some of the major barriers to increasing demand for responsible holidays, and reflects on the various marketing methods adopted by tour operators in this industry. The chapter concludes with recommendations for future consideration.

Original language	English
Title of host publication	Managing ethical consumption in tourism
Editors	Clare Weeden, Karla Boluk
Place of Publication	London
Publisher	Routledge
ISBN (Print)	9780415716765
Publication status	Published - 9 Jan 2014

Bibliographical note

This is an Accepted Manuscript of a book chapter published by Routledge in Managing ethical consumption in tourism on 09/01/2014, available online: http://www.routledge.com/https://www.routledge.com/Managing-Ethical-Consumption-in-Tourism/Weeden-Boluk/p/book/9780415716765

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Marketing Responsible Tourism.pdfAccepted author manuscript, 115 KBLicence: Unspecified

https://www.routledge.com/Managing-Ethical-Consumption-in-Tourism/Weeden-Boluk/p/book/9780415716765Licence: Unspecified

Cite this

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AB - This chapter provides an overview of some of the key challenges that face those tasked with marketing responsible tourism. It begins with a brief review of the ethical issues that dominate discussion of tourism's impact, and an articulation of the main drivers for responsible tourism. The chapter defines responsible tourism, discusses some of the major barriers to increasing demand for responsible holidays, and reflects on the various marketing methods adopted by tour operators in this industry. The chapter concludes with recommendations for future consideration.

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Marketing Responsible Tourism

Abstract

Bibliographical note

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