Marketing Responsible Tourism

Clare Weeden

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapter


This chapter provides an overview of some of the key challenges that face those tasked with marketing responsible tourism. It begins with a brief review of the ethical issues that dominate discussion of tourism's impact, and an articulation of the main drivers for responsible tourism. The chapter defines responsible tourism, discusses some of the major barriers to increasing demand for responsible holidays, and reflects on the various marketing methods adopted by tour operators in this industry. The chapter concludes with recommendations for future consideration.
Original languageEnglish
Title of host publicationManaging ethical consumption in tourism
EditorsClare Weeden, Karla Boluk
Place of PublicationLondon
ISBN (Print)9780415716765
Publication statusPublished - 9 Jan 2014

Bibliographical note

This is an Accepted Manuscript of a book chapter published by Routledge in Managing ethical consumption in tourism on 09/01/2014, available online:


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