This chapter provides an overview of some of the key challenges that face those tasked with marketing responsible tourism. It begins with a brief review of the ethical issues that dominate discussion of tourism's impact, and an articulation of the main drivers for responsible tourism. The chapter defines responsible tourism, discusses some of the major barriers to increasing demand for responsible holidays, and reflects on the various marketing methods adopted by tour operators in this industry. The chapter concludes with recommendations for future consideration.
|Title of host publication||Managing ethical consumption in tourism|
|Editors||Clare Weeden, Karla Boluk|
|Place of Publication||London|
|Publication status||Published - 9 Jan 2014|
Bibliographical noteThis is an Accepted Manuscript of a book chapter published by Routledge in Managing ethical consumption in tourism on 09/01/2014, available online: http://www.routledge.com/https://www.routledge.com/Managing-Ethical-Consumption-in-Tourism/Weeden-Boluk/p/book/9780415716765
Weeden, C. (2014). Marketing Responsible Tourism. In C. Weeden, & K. Boluk (Eds.), Managing ethical consumption in tourism Routledge. https://www.routledge.com/Managing-Ethical-Consumption-in-Tourism/Weeden-Boluk/p/book/9780415716765