Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Marketing Management
Volume	29
Issue number	13-14
Publication status	Published - 7 Nov 2013

Cite this

@article{3db3eb300bdd4c4c930eb07bd2c4932d,

title = "Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds",

author = "M. Saren and T. Harwood and J. Ward and A. Venkatesh",

year = "2013",

month = nov,

day = "7",

language = "English",

volume = "29",

journal = "Journal of Marketing Management",

issn = "0267-257X",

number = "13-14",

}