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Marketing Bequest Club Membership: An Exploratory Study of Legacy Pledgers
Adrian Sargeant
, Walter Wymer
, Toni Hilton
University of Brighton
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Keyphrases
Bequests
100%
Club Membership
100%
Communication Efficiency
20%
Direct Marketing
20%
Discriminant Function
20%
Fund Raising
60%
Income Account
20%
Postal Survey
20%
Reciprocation
20%
United States
20%
Computer Science
Discriminant Function
100%
Exploratory Study
100%
Social Sciences
Authors
100%
Direct Marketing
100%
Economics, Econometrics and Finance
Direct Marketing
100%
Marketing
100%
Nursing and Health Professions
Discriminant Analysis
100%