Marketing 4.0: Enhancing Consumer-Brand Engagement through Big Data Analysis

Keyphrases

• Big Data Analysis 100%
• Marketing 4.0 100%
• Consumer-brand Relationship 100%
• Big Data 40%
• Marketing 3.0 40%
• Online Media 20%
• Marketing Approach 20%
• Marketing Strategy 20%
• Consumer Behaviour 20%
• Last Five Years 20%
• Social Media 20%
• Design Marketing 20%
• Academic Journals 20%
• Evolution of Marketing 20%
• Innovative Marketing 20%

Social Sciences

• Big Data 100%
• Consumer Behavior 33%
• Marketing Strategy 33%
• Social Media 33%