Market entry mode decisions of entrepreneurs in mid-size firms

Keith Perks, Stephen Hogan

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publicationAustralian and New Zealand Marketing Academy (ANZMAC) Conference 2007
EditorsMaree Thyne, Kenneth R. Deans, Juergen Gnoth
Publication statusPublished - Dec 2007
EventAustralian and New Zealand Marketing Academy (ANZMAC) Conference 2007 - Dunedin, New Zealand
Duration: 1 Dec 2007 → …

Conference

ConferenceAustralian and New Zealand Marketing Academy (ANZMAC) Conference 2007
Period1/12/07 → …

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