Market entry mode decisions of entrepreneurs in mid-size firms

Keith Perks, Stephen Hogan

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNpeer-review

Original languageEnglish
Title of host publicationAustralian and New Zealand Marketing Academy (ANZMAC) Conference 2007
EditorsMaree Thyne, Kenneth R. Deans, Juergen Gnoth
Publication statusPublished - Dec 2007
EventAustralian and New Zealand Marketing Academy (ANZMAC) Conference 2007 - Dunedin, New Zealand
Duration: 1 Dec 2007 → …

Conference

ConferenceAustralian and New Zealand Marketing Academy (ANZMAC) Conference 2007
Period1/12/07 → …

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