Mapping the customer journey in a professional services SME.

Karen Wharton, Janet Ward, Seema Bhate, Visal Hussain

    Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNpeer-review

    Original languageEnglish
    Title of host publicationAcademy of Marketing Annual Conference proceedings, 2017
    Publication statusPublished - 1 Jul 2017

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