| Original language | English |
|---|---|
| Title of host publication | Academy of Marketing Annual Conference proceedings, 2017 |
| Publication status | Published - 1 Jul 2017 |
Mapping the customer journey in a professional services SME.
Karen Wharton, Janet Ward, Seema Bhate, Visal Hussain
Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review