Managing Innovation: Integrating technological, market and organizational change. 4th Edition

Joe Tidd, John Bessant

Research output: Book/ReportBook - authored

Abstract

Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. It is also used widely by managers in both the service and manufacturing sectors. Now in its fourth edition, Managing Innovation has been fully revised and updated based on extensive user feedback to incorporate the latest findings and techniques in innovation management. The authors have included a new and more explicit innovation model, which is used throughout the book and have introduced two new features – Research Notes and Views from the Front Line – to incorporate more real life case material into the book. The strong evidence–based and practical approach makes this a must–read for anyone studying or working within innovation.
Original languageEnglish
Place of PublicationChichester, UK
PublisherJohn Wiley
Number of pages638
ISBN (Print)0470998105
Publication statusPublished - Mar 2009

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Keywords

  • Innovation
  • CENTRIM

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