Management Challenges at Film-Induced Tourism Heritage Attractions

Justyna Bakiewicz, Anne Leask, Paul Barron, Tijana Rakić

Research output: Contribution to journalArticle

Abstract

In response to an increasingly competitive environment, a number of heritage visitor attractions (HVAs) have encouraged filming, as well as subsequent film-induced tourism, in order to raise their profile, generate revenue and differentiate themselves from other attractions. However, while film-induced tourism may bring benefits, it can also be problematic, especially at HVAs which have conservation at their core. This article identifies a variety of challenges that film-induced tourism has created at Rosslyn Chapel and Alnwick Castle, both UK-based HVAs popular among film-induced tourists. The findings show that film-induced tourism resulted in a number of challenges at both sites not solely related to an increase in visitor numbers but also changes in visitor profile and behavior. Film-induced tourism at both sites has not only influenced visitors' expectations but also preferences for heritage interpretation resulting in management tensions. This article concludes with a discussion of possible heritage management responses to these challenges.
Original languageEnglish
JournalTourism Planning and Development
DOIs
Publication statusPublished - 31 Mar 2017

Bibliographical note

This is an Accepted Manuscript of an article published by Taylor & Francis in Tourism Planning and Development on 31/03/2017, available online: http://www.tandfonline.com/10.1080/21568316.2017.1303540

Keywords

  • Management challenges
  • film-induced tourism
  • heritage visitor attractions
  • Alnwick Castle
  • Rosslyn Chapel

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