Low-income Parents Sacrifices for their Children and their Consequences

Sohail Kamran

Low-income Parents Sacrifices for their Children and their Consequences

Sohail Kamran

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

Abstract

Parental sacrifi ces in families may take both monetary and non-monetary forms and these refer to situations in which parents forgo their own needs to satisfy the needs of their children, but consumer researchers have paid a little attention to sacrificial work. This research, conducted in a developing country setting aims to answer the following questions: What types of sacrifices do low-income parents make, what motivates them, and what outcomes do those sacrifi ces produce?

Original language	English
Title of host publication	Proceedings of the 58th Academy of Marketing Conference
Subtitle of host publication	Breaking Boundaries – Unlocking Potential
Editors	Claudia E. Henninger, Jane Wood, Aurelie Le Normand, Rosy Boardman, Courtney Chrimes
Publisher	University of Manchester
Pages	104-105
Number of pages	2
ISBN (Print)	9781919647326
Publication status	Published - 9 Jul 2026
Event	58th Academy of Marketing Conference 2026: Breaking Boundaries – Unlocking Potential - Etihad Stadium, Manchester, United Kingdom Duration: 6 Jul 2026 → 9 Jul 2026 Conference number: 58 https://academyofmarketing.org/am2026-conference/

Conference

Conference	58th Academy of Marketing Conference 2026
Abbreviated title	AM2026
Country/Territory	United Kingdom
City	Manchester
Period	6/07/26 → 9/07/26
Internet address	https://academyofmarketing.org/am2026-conference/

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Cite this

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title = "Low-income Parents Sacrifices for their Children and their Consequences",

abstract = "Parental sacrifi ces in families may take both monetary and non-monetary forms and these refer to situations in which parents forgo their own needs to satisfy the needs of their children, but consumer researchers have paid a little attention to sacrificial work. This research, conducted in a developing country setting aims to answer the following questions: What types of sacrifices do low-income parents make, what motivates them, and what outcomes do those sacrifi ces produce?",

author = "Sohail Kamran",

year = "2026",

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booktitle = "Proceedings of the 58th Academy of Marketing Conference",

publisher = "University of Manchester",

address = "United Kingdom",

note = "58th Academy of Marketing Conference 2026 : Breaking Boundaries {\textendash} Unlocking Potential, AM2026 ; Conference date: 06-07-2026 Through 09-07-2026",

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Kamran, S 2026, Low-income Parents Sacrifices for their Children and their Consequences. in CE Henninger, J Wood, A Le Normand, R Boardman & C Chrimes (eds), Proceedings of the 58th Academy of Marketing Conference: Breaking Boundaries – Unlocking Potential., 233, University of Manchester, pp. 104-105, 58th Academy of Marketing Conference 2026, Manchester, United Kingdom, 6/07/26.

Low-income Parents Sacrifices for their Children and their Consequences. / Kamran, Sohail.
Proceedings of the 58th Academy of Marketing Conference: Breaking Boundaries – Unlocking Potential. ed. / Claudia E. Henninger; Jane Wood; Aurelie Le Normand; Rosy Boardman; Courtney Chrimes. University of Manchester, 2026. p. 104-105 233.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

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AB - Parental sacrifi ces in families may take both monetary and non-monetary forms and these refer to situations in which parents forgo their own needs to satisfy the needs of their children, but consumer researchers have paid a little attention to sacrificial work. This research, conducted in a developing country setting aims to answer the following questions: What types of sacrifices do low-income parents make, what motivates them, and what outcomes do those sacrifi ces produce?

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A2 - Henninger, Claudia E.

A2 - Wood, Jane

A2 - Le Normand, Aurelie

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PB - University of Manchester

T2 - 58th Academy of Marketing Conference 2026

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ER -

Low-income Parents Sacrifices for their Children and their Consequences

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Conference

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