Low-Income Consumers Coping Strategies to Tackle Resource Constraints and their Consequences:: A Developing Country Perspective

Sohail Kamran; Outi  Uusitalo; Saleem ur  Rahman

Low-Income Consumers Coping Strategies to Tackle Resource Constraints and their Consequences: A Developing Country Perspective

Sohail Kamran, Outi Uusitalo, Saleem ur Rahman

School of Business and Law

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

Abstract

Drawing on low-income consumers, consumer vulnerability and coping strategies literature, this study explores the coping strategies devised by low-income consumers to tackle poverty and consequences of utilization of those strategies. The data analysis reveals that low-income consumers cope with their resources constrains by increasing resources, by decreasing expenses and by imagining. The coping strategies devised by low-income consumers to tackle their resource
constraints sourced them different consequences.

Original language	English
Title of host publication	Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium
Subtitle of host publication	Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit
Publication status	Published - 1 Jul 2024
Event	AM2024: Fusing resilience and power for public value – igniting marketing’s social spirit - Cardiff Business School, Cardiff, United Kingdom Duration: 1 Jul 2024 → 4 Jul 2024 https://academyofmarketing.org/am2024-conference/

Conference

Conference	AM2024
Country/Territory	United Kingdom
City	Cardiff
Period	1/07/24 → 4/07/24
Internet address	https://academyofmarketing.org/am2024-conference/

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Kamran, S., Uusitalo, O., & Rahman, S. U. (2024). Low-Income Consumers Coping Strategies to Tackle Resource Constraints and their Consequences: A Developing Country Perspective. In Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit Article 171 https://academyofmarketing.org/am2024-conference/

Kamran, Sohail ; Uusitalo, Outi ; Rahman, Saleem ur . / Low-Income Consumers Coping Strategies to Tackle Resource Constraints and their Consequences: A Developing Country Perspective. Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit. 2024.

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title = "Low-Income Consumers Coping Strategies to Tackle Resource Constraints and their Consequences:: A Developing Country Perspective",

abstract = "Drawing on low-income consumers, consumer vulnerability and coping strategies literature, this study explores the coping strategies devised by low-income consumers to tackle poverty and consequences of utilization of those strategies. The data analysis reveals that low-income consumers cope with their resources constrains by increasing resources, by decreasing expenses and by imagining. The coping strategies devised by low-income consumers to tackle their resourceconstraints sourced them different consequences.",

author = "Sohail Kamran and Outi Uusitalo and Rahman, {Saleem ur}",

year = "2024",

month = jul,

day = "1",

language = "English",

isbn = "9781399990608",

booktitle = "Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium",

note = "AM2024 : Fusing resilience and power for public value – igniting marketing{\textquoteright}s social spirit ; Conference date: 01-07-2024 Through 04-07-2024",

url = "https://academyofmarketing.org/am2024-conference/",

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Kamran, S, Uusitalo, O & Rahman, SU 2024, Low-Income Consumers Coping Strategies to Tackle Resource Constraints and their Consequences: A Developing Country Perspective. in Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit., 171, AM2024, Cardiff, United Kingdom, 1/07/24. <https://academyofmarketing.org/am2024-conference/>

Low-Income Consumers Coping Strategies to Tackle Resource Constraints and their Consequences: A Developing Country Perspective. / Kamran, Sohail; Uusitalo, Outi ; Rahman, Saleem ur .
Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit. 2024. 171.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

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AU - Rahman, Saleem ur

PY - 2024/7/1

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N2 - Drawing on low-income consumers, consumer vulnerability and coping strategies literature, this study explores the coping strategies devised by low-income consumers to tackle poverty and consequences of utilization of those strategies. The data analysis reveals that low-income consumers cope with their resources constrains by increasing resources, by decreasing expenses and by imagining. The coping strategies devised by low-income consumers to tackle their resourceconstraints sourced them different consequences.

AB - Drawing on low-income consumers, consumer vulnerability and coping strategies literature, this study explores the coping strategies devised by low-income consumers to tackle poverty and consequences of utilization of those strategies. The data analysis reveals that low-income consumers cope with their resources constrains by increasing resources, by decreasing expenses and by imagining. The coping strategies devised by low-income consumers to tackle their resourceconstraints sourced them different consequences.

M3 - Conference contribution with ISSN or ISBN

SN - 9781399990608

BT - Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium

Y2 - 1 July 2024 through 4 July 2024

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Low-Income Consumers Coping Strategies to Tackle Resource Constraints and their Consequences: A Developing Country Perspective

Abstract

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