Low-income Consumers and Basic Services:  Discrimination, Coping and Consequences

Sohail Kamran; Outi  Uusitalo; Saleem ur  Rahman

Low-income Consumers and Basic Services: Discrimination, Coping and Consequences

Sohail Kamran, Outi Uusitalo, Saleem ur Rahman

School of Business and Law

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

Abstract

Drawing on justice theory, previous research on low-income consumers, and transformative service research this study explores empirically how low-income consumers cope with marketplace discrimination and what are the consequences of their coping strategies. The participants experienced discrimination in allocation of resources, procedures, and interactions in various basic services settings. They tackled the marketplace discrimination through various proactive, reactive,
and passive strategies which resulted into diTerent positive and negative consequences.

Original language	English
Title of host publication	Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium
Subtitle of host publication	Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit
Publication status	Published - 1 Jul 2024
Event	AM2024: Fusing resilience and power for public value – igniting marketing’s social spirit - Cardiff Business School, Cardiff, United Kingdom Duration: 1 Jul 2024 → 4 Jul 2024 https://academyofmarketing.org/am2024-conference/

Conference

Conference	AM2024
Country/Territory	United Kingdom
City	Cardiff
Period	1/07/24 → 4/07/24
Internet address	https://academyofmarketing.org/am2024-conference/

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Kamran, S., Uusitalo, O., & Rahman, S. U. (2024). Low-income Consumers and Basic Services: Discrimination, Coping and Consequences. In Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit Article 172 https://academyofmarketing.org/am2024-conference/

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title = "Low-income Consumers and Basic Services: Discrimination, Coping and Consequences",

abstract = "Drawing on justice theory, previous research on low-income consumers, and transformative service research this study explores empirically how low-income consumers cope with marketplace discrimination and what are the consequences of their coping strategies. The participants experienced discrimination in allocation of resources, procedures, and interactions in various basic services settings. They tackled the marketplace discrimination through various proactive, reactive,and passive strategies which resulted into diTerent positive and negative consequences.",

author = "Sohail Kamran and Outi Uusitalo and Rahman, {Saleem ur}",

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language = "English",

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booktitle = "Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium",

note = "AM2024 : Fusing resilience and power for public value – igniting marketing{\textquoteright}s social spirit ; Conference date: 01-07-2024 Through 04-07-2024",

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Kamran, S, Uusitalo, O & Rahman, SU 2024, Low-income Consumers and Basic Services: Discrimination, Coping and Consequences. in Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit., 172, AM2024, Cardiff, United Kingdom, 1/07/24. <https://academyofmarketing.org/am2024-conference/>

Low-income Consumers and Basic Services: Discrimination, Coping and Consequences. / Kamran, Sohail; Uusitalo, Outi ; Rahman, Saleem ur .
Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit. 2024. 172.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

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T1 - Low-income Consumers and Basic Services

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AU - Uusitalo, Outi

AU - Rahman, Saleem ur

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AB - Drawing on justice theory, previous research on low-income consumers, and transformative service research this study explores empirically how low-income consumers cope with marketplace discrimination and what are the consequences of their coping strategies. The participants experienced discrimination in allocation of resources, procedures, and interactions in various basic services settings. They tackled the marketplace discrimination through various proactive, reactive,and passive strategies which resulted into diTerent positive and negative consequences.

M3 - Conference contribution with ISSN or ISBN

SN - 9781399990608

BT - Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium

Y2 - 1 July 2024 through 4 July 2024

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Low-income Consumers and Basic Services: Discrimination, Coping and Consequences

Abstract

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