Local collaboration in retail design: A strategy for localising global brands

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Chapter › peer-review

Original language	English
Title of host publication	The Value of Design in Retail and Branding
Editors	Katelijn Quartier, Ann Petermans, T.C. Melewar, Charles Dennis
Publisher	Emerald Publishing Ltd
Pages	185-196
Number of pages	11
ISBN (Electronic)	9781800715790
ISBN (Print)	9781800715806
DOIs	https://doi.org/10.1108/978-1-80071-579-020211015
Publication status	Published - 10 Jun 2021

Access to Document

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title = "Local collaboration in retail design: A strategy for localising global brands",

author = "Zakkiya Khan",

year = "2021",

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day = "10",

doi = "10.1108/978-1-80071-579-020211015",

language = "English",

isbn = "9781800715806",

pages = "185--196",

editor = "Katelijn Quartier and Ann Petermans and T.C. Melewar and Dennis, \{Charles \}",

booktitle = "The Value of Design in Retail and Branding",

publisher = "Emerald Publishing Ltd",

}

TY - CHAP

T1 - Local collaboration in retail design

T2 - A strategy for localising global brands

AU - Khan, Zakkiya

PY - 2021/6/10

Y1 - 2021/6/10

U2 - 10.1108/978-1-80071-579-020211015

DO - 10.1108/978-1-80071-579-020211015

M3 - Chapter

SN - 9781800715806

SP - 185

EP - 196

BT - The Value of Design in Retail and Branding

A2 - Quartier, Katelijn

A2 - Petermans, Ann

A2 - Melewar, T.C.

A2 - Dennis, Charles

PB - Emerald Publishing Ltd

ER -