Listening First 'Veg on a Budget' Exploring how and why low income families in an area of multiple deprivation in the South East of England choose, cook, serve and eat vegetables and what might make it easier for them to eat more: An investigation to inform Lidl and the Local Council in implementing their Peas Please campaign pledges.

Social Sciences

• budget 70%
• campaign 65%
• deprivation 85%
• determinants 2%
• evidence 1%
• food 5%
• food supply 3%
• frustration 2%
• gatekeeper 3%
• Group 1%
• habits 2%
• interview 1%
• literacy 5%
• low income 69%
• meals 6%
• money 4%
• power struggle 3%
• producer 2%
• supplier 2%
• time 0%
• vegetables 100%