LinkedIn: Maximising the relationship between business schools and their final year students

In an environment where prospective students’ decisions about their education are based increasingly on rankings and league tables, considering how to engage final year students and graduates in completing feedback for measures such as the National Student Survey (NSS) and Destination of Leavers from Higher Education (DLHE) survey has become an important concern. Also critical is reiterating to those about to graduate the value of a creating and upholding a professional digital presence and maintaining contact with the university once they graduate. These are not necessarily areas that naturally spring to mind as going hand in hand but together they form the basis of a new approach trialled at Brighton Business School (BBS). Designed initially to boost responses to DLHE (soon to be renamed the Graduate Outcomes survey) and recently adapted to increase participation in the NSS, the project provides the grounds for maximising student/alumni-business school relationships.