Abstract
Trade journals are a sector of the business press generally published weekly, biweekly, or monthly. They serve the needs of those working within a specific sector, sub-sector, or trade. Their readership includes those operating in the different sectors of the industry, including travel agents, tour operators, hotels, car rental firms, insurance companies, technology providers, tourist boards, marketing agencies, and tourism businesses such as airlines, rail companies, and ferry and cruise operators. With content dedicated to reporting and discussing news on the industry, they are journalistic in style. The format contains extensive advertisements promoting products to the trade, classified advertisements, and information on conferences and trade fairs. Trade journals are provided free to key individuals working and operating in the industry.
| Original language | English |
|---|---|
| Title of host publication | Encyclopedia of tourism |
| Editors | J. Jafari, H. Xiao |
| Place of Publication | London |
| Publisher | Springer-Verlag |
| ISBN (Print) | 9783319013831 |
| Publication status | Published - 5 Oct 2016 |
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Dive into the research topics of 'Journals, travel trade'. Together they form a unique fingerprint.Profiles
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Adam Jones
- School of Business and Law - Programme Director Help to Grow Mgmt
- Tourism, Hospitality and Events Research and Enterprise Group
Person: Academic