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Jigsaw puzzles: fitting together the moral pieces
Stephen Hogan
University of Brighton
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Business & Economics
Toys
100%
Marketing
42%
Vulnerability
41%
Toy Industry
36%
Vulnerable Consumers
34%
Benevolence
28%
Philanthropy
27%
Human Rights
26%
Target Markets
25%
Ethical Issues
24%
Fidelity
24%
Senior Managers
22%
Empirical Evidence
22%
Business Practices
21%
Criticism
21%
Targeting
19%
Marketers
18%
Paradox
17%
Responsibility
16%
Purchase
14%
Design Methodology
10%