Is there a standardized role for the brand manager internationally? A comparative study

Nasos Poulis, George Panigyrakis

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publicationInternational Corporate and Marketing Communications Annual Conference
Publication statusPublished - 2011

Cite this

Poulis, N., & Panigyrakis, G. (2011). Is there a standardized role for the brand manager internationally? A comparative study. In International Corporate and Marketing Communications Annual Conference