Investigating Ways to Motivate Zero-Hour Contract Employees to Improve The Retention Rate: A Case Study of the UK Employment Agencies

Md Rifad Chowdhury, Mr Imad Nawaz

Research output: Contribution to journalArticlepeer-review

Abstract

This study investigates the right motivational factors and retention strategies that UK employment agencies should consider in their policies to face the ongoing employee retaining challenges. It has been found from various researches that due to economic and political challenges across Europe UK organisations are facing challenges over attracting new talent and keep their existing employees. The importance of retaining employees has grown higher than ever before. Employees on a zero-hours contract are also part of organisational success and organisation should have policies to retain zero-hours contract employees to reduce recruitment and selection cost and to get valuable benefits of experienced employees knowledge. The research output has significantly demonstrated that motivation factors are important for employee retention. The co-relation between participants demographic information and motivational and factors shows the necessity of understanding employees need before designing motivational policies.
Original languageEnglish
Pages (from-to)116-157
Number of pages41
JournalInternational journal of entrepreneurship management innovation and development
Volume2
Issue number2
Publication statusPublished - Dec 2018

Keywords

  • Motivation
  • retention
  • zero-hour contract
  • employment agencies

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