Investigating Ways to Motivate Zero-Hour Contract Employees to Improve The Retention Rate: A Case Study of the UK Employment Agencies

This study investigates the right motivational factors and retention strategies that UK employment agencies should consider in their policies to face the ongoing employee retaining challenges. It has been found from various researches that due to economic and political challenges across Europe UK organisations are facing challenges over attracting new talent and keep their existing employees. The importance of retaining employees has grown higher than ever before. Employees on a zero-hours contract are also part of organisational success and organisation should have policies to retain zero-hours contract employees to reduce recruitment and selection cost and to get valuable benefits of experienced employees knowledge. The research output has significantly demonstrated that motivation factors are important for employee retention. The co-relation between participants demographic information and motivational and factors shows the necessity of understanding employees need before designing motivational policies.