Investigating External Examining for Marketing

Michael Harker; David Brennan; Janet Ward; Juliette Wilson

Investigating External Examining for Marketing

Michael Harker, David Brennan, Janet Ward, Juliette Wilson

School of Business and Law

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

Abstract

This project seeks to examine matters related to the appointment, role and impact of External Examiners for marketing components of business programmes at UK HEIs. It is investigating issues such as institutional policies and processes for and about EEs including doctrine, expected duties, training and relationship management. Parallel to this, the viewpoint of External Examiners themselves is being considered. Attention is being given to their motivations, expectations and reflections based on their experiences before, during and after appointment on topics including assessment, programme coherence and structure, plagiarism and comparability with their own programmes.

Original language	English
Title of host publication	Academy of Marketing
Number of pages	7
Publication status	Published - 5 Jul 2018
Event	51st Academy of Marketing Conference: Marketing the brave - University of Stirling, Stirling, United Kingdom Duration: 2 Jul 2018 → 5 Jul 2018 https://www.academyofmarketing.org/conference/conference-history/conference-2018/#:~:text=The%2051st%20Academy%20of%20Marketing,as%3A%20sustainable%20business%20practices%2C%20responsible

Conference

Conference	51st Academy of Marketing Conference
Country/Territory	United Kingdom
City	Stirling
Period	2/07/18 → 5/07/18
Internet address	https://www.academyofmarketing.org/conference/conference-history/conference-2018/#:~:text=The%2051st%20Academy%20of%20Marketing,as%3A%20sustainable%20business%20practices%2C%20responsible

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Investigating_External_Examining_for_Marketing_A_Current_ProjectAccepted author manuscript, 250 KBLicence: Unspecified

Cite this

@inproceedings{07747198fc3948ff8b3a06272fa8e891,

title = "Investigating External Examining for Marketing",

abstract = "This project seeks to examine matters related to the appointment, role and impact of External Examiners for marketing components of business programmes at UK HEIs. It is investigating issues such as institutional policies and processes for and about EEs including doctrine, expected duties, training and relationship management. Parallel to this, the viewpoint of External Examiners themselves is being considered. Attention is being given to their motivations, expectations and reflections based on their experiences before, during and after appointment on topics including assessment, programme coherence and structure, plagiarism and comparability with their own programmes.",

author = "Michael Harker and David Brennan and Janet Ward and Juliette Wilson",

year = "2018",

month = jul,

day = "5",

language = "English",

booktitle = "Academy of Marketing",

note = "51st Academy of Marketing Conference : Marketing the brave ; Conference date: 02-07-2018 Through 05-07-2018",

url = "https://www.academyofmarketing.org/conference/conference-history/conference-2018/#:~:text=The%2051st%20Academy%20of%20Marketing,as%3A%20sustainable%20business%20practices%2C%20responsible",

}

TY - GEN

T1 - Investigating External Examining for Marketing

AU - Harker, Michael

AU - Brennan, David

AU - Ward, Janet

AU - Wilson, Juliette

PY - 2018/7/5

Y1 - 2018/7/5

N2 - This project seeks to examine matters related to the appointment, role and impact of External Examiners for marketing components of business programmes at UK HEIs. It is investigating issues such as institutional policies and processes for and about EEs including doctrine, expected duties, training and relationship management. Parallel to this, the viewpoint of External Examiners themselves is being considered. Attention is being given to their motivations, expectations and reflections based on their experiences before, during and after appointment on topics including assessment, programme coherence and structure, plagiarism and comparability with their own programmes.

AB - This project seeks to examine matters related to the appointment, role and impact of External Examiners for marketing components of business programmes at UK HEIs. It is investigating issues such as institutional policies and processes for and about EEs including doctrine, expected duties, training and relationship management. Parallel to this, the viewpoint of External Examiners themselves is being considered. Attention is being given to their motivations, expectations and reflections based on their experiences before, during and after appointment on topics including assessment, programme coherence and structure, plagiarism and comparability with their own programmes.

M3 - Conference contribution with ISSN or ISBN

BT - Academy of Marketing

T2 - 51st Academy of Marketing Conference

Y2 - 2 July 2018 through 5 July 2018

ER -

Investigating External Examining for Marketing

Abstract

Conference

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