This project seeks to examine matters related to the appointment, role and impact of External Examiners for marketing components of business programmes at UK HEIs. It is investigating issues such as institutional policies and processes for and about EEs including doctrine, expected duties, training and relationship management. Parallel to this, the viewpoint of External Examiners themselves is being considered. Attention is being given to their motivations, expectations and reflections based on their experiences before, during and after appointment on topics including assessment, programme coherence and structure, plagiarism and comparability with their own programmes.
|Title of host publication||Academy of Marketing|
|Number of pages||7|
|Publication status||Published - 5 Jul 2018|
|Event||51st Academy of Marketing Conference: Marketing the brave - University of Stirling, Stirling, United Kingdom|
Duration: 2 Jul 2018 → 5 Jul 2018
|Conference||51st Academy of Marketing Conference|
|Period||2/07/18 → 5/07/18|