Introduction to the special issue on marketing communications and sustainability

Sunil Sahadev; Sidharth Muralidharan; Pallavi Singh

doi:10.1080/13527266.2021.1942145

Introduction to the special issue on marketing communications and sustainability

Sunil Sahadev, Sidharth Muralidharan, Pallavi Singh

School of Business and Law

Research output: Contribution to journal › Article › peer-review

Abstract

The significance of the special issue on marketing communications and sustainability is discussed as well as the papers accepted for the special issue are introduced.

Original language	English
Pages (from-to)	227-231
Number of pages	5
Journal	Journal of Marketing Communications
Volume	28
Issue number	3
DOIs	https://doi.org/10.1080/13527266.2021.1942145
Publication status	Published - 5 Mar 2022

Keywords

Marketing
Business and International Management

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10.1080/13527266.2021.1942145

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title = "Introduction to the special issue on marketing communications and sustainability",

abstract = "The significance of the special issue on marketing communications and sustainability is discussed as well as the papers accepted for the special issue are introduced.",

keywords = "Marketing, Business and International Management",

author = "Sunil Sahadev and Sidharth Muralidharan and Pallavi Singh",

year = "2022",

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doi = "10.1080/13527266.2021.1942145",

language = "English",

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AU - Muralidharan, Sidharth

AU - Singh, Pallavi

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Y1 - 2022/3/5

N2 - The significance of the special issue on marketing communications and sustainability is discussed as well as the papers accepted for the special issue are introduced.

AB - The significance of the special issue on marketing communications and sustainability is discussed as well as the papers accepted for the special issue are introduced.

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KW - Business and International Management

U2 - 10.1080/13527266.2021.1942145

DO - 10.1080/13527266.2021.1942145

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VL - 28

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EP - 231

JO - Journal of Marketing Communications

JF - Journal of Marketing Communications

IS - 3

ER -

Introduction to the special issue on marketing communications and sustainability

Abstract

Keywords

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