Integrirane marketinške komunikacije - studija slučaja na primjeru Dubrovnika kao najjačeg hrvatskog brenda

Translated title of the contribution: Integrated marketing communications - the case of Dubrovnik, Croatia's strongest brand

    Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapterpeer-review

    Translated title of the contributionIntegrated marketing communications - the case of Dubrovnik, Croatia's strongest brand
    Original languageUndefined
    Title of host publicationTurizam - Studije slučaja Hrvatske i regije
    PublisherMATE, d.o.o.
    ISBN (Print)9789532463170
    Publication statusPublished - 2013

    Keywords

    • Croatia
    • Dubrovnik
    • destination image formation
    • Destination branding
    • tourism
    • Communication

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