Integrirane marketinške komunikacije - studija slučaja na primjeru Dubrovnika kao najjačeg hrvatskog brenda

Translated title of the contribution: Integrated marketing communications - the case of Dubrovnik, Croatia's strongest brand

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapterpeer-review

Translated title of the contributionIntegrated marketing communications - the case of Dubrovnik, Croatia's strongest brand
Original languageUndefined
Title of host publicationTurizam - Studije slučaja Hrvatske i regije
Publication statusPublished - 2013

Keywords

  • Croatia
  • Dubrovnik
  • destination image formation
  • Destination branding
  • tourism
  • Communication

Cite this