Innovative professional services: empirical evidence on the determinants of physicians’ purchase intention

Zoi Anagnostidou, Ioannis Rizomyliotis, Giannis Kostopoulos, Kleopatra Konstantoulaki

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNpeer-review

Original languageEnglish
Title of host publicationProceedings of the 42nd Annual Conference of the European Marketing Academy (EMAC), Istanbul, Turkey.
Publication statusPublished - 2013
Event42nd EMAC - Istanbul, Turkey
Duration: 4 Jun 20137 Jun 2013

Conference

Conference42nd EMAC
CountryTurkey
CityIstanbul
Period4/06/137/06/13

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