Innovative professional services: empirical evidence on the determinants of physicians’ purchase intention

Zoi Anagnostidou, Ioannis Rizomyliotis, Giannis Kostopoulos, Kleopatra Konstantoulaki

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publicationProceedings of the 42nd Annual Conference of the European Marketing Academy (EMAC), Istanbul, Turkey.
Publication statusPublished - 2013
Event42nd EMAC - Istanbul, Turkey
Duration: 4 Jun 20137 Jun 2013

Conference

Conference42nd EMAC
CountryTurkey
CityIstanbul
Period4/06/137/06/13

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