Innovative professional services: empirical evidence on the determinants of physicians’ purchase intention

Zoi Anagnostidou, Ioannis Rizomyliotis, Giannis Kostopoulos, Kleopatra Konstantoulaki

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

Original language	English
Title of host publication	Proceedings of the 42nd Annual Conference of the European Marketing Academy (EMAC), Istanbul, Turkey.
Publication status	Published - 2013
Event	42nd EMAC - Istanbul, Turkey Duration: 4 Jun 2013 → 7 Jun 2013

Cite this

@inproceedings{2b66d75b2119491b95172a41b375c6e2,

title = "Innovative professional services: empirical evidence on the determinants of physicians{\textquoteright} purchase intention",

author = "Zoi Anagnostidou and Ioannis Rizomyliotis and Giannis Kostopoulos and Kleopatra Konstantoulaki",

year = "2013",

language = "English",

booktitle = "Proceedings of the 42nd Annual Conference of the European Marketing Academy (EMAC), Istanbul, Turkey.",

note = "42nd EMAC ; Conference date: 04-06-2013 Through 07-06-2013",

}

Innovative professional services: empirical evidence on the determinants of physicians’ purchase intention. / Anagnostidou, Zoi; Rizomyliotis, Ioannis; Kostopoulos, Giannis et al.
Proceedings of the 42nd Annual Conference of the European Marketing Academy (EMAC), Istanbul, Turkey.. 2013.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

TY - GEN

T1 - Innovative professional services

T2 - 42nd EMAC

AU - Anagnostidou, Zoi

AU - Rizomyliotis, Ioannis

AU - Kostopoulos, Giannis

AU - Konstantoulaki, Kleopatra

PY - 2013

Y1 - 2013

M3 - Conference contribution with ISSN or ISBN

BT - Proceedings of the 42nd Annual Conference of the European Marketing Academy (EMAC), Istanbul, Turkey.

Y2 - 4 June 2013 through 7 June 2013

ER -