Abstract
Abstract: This paper takes a critical examination of the process and management of innovation and the attainment of competitive advantage in the emerging enterprise. The ingredients for the successful management of innovation are explored using two case illustrations of companies that have attained profitable and sustainable business development against the odds in the pharmaceutical and fibre-optics industries
| Original language | English |
|---|---|
| Pages (from-to) | 28-37 |
| Number of pages | 10 |
| Journal | Journal of Small Business and Enterprise Development |
| Volume | 9 |
| Issue number | 1 |
| Publication status | Published - 2002 |
Keywords
- Business development
- Competitive advantage
- Innovation
- Strategy