Industrial Print Ad Characteristics and their Impact on Print Ad Effectiveness: Some Empirical Evidence

Ioannis Rizomyliotis, George Avlonitis

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publicationProceedings of the 38th Annual Conference of the European Marketing Academy (EMAC), Nantes, France
Publication statusPublished - 2009
EventEMAC 2009 - Nantes, France
Duration: 26 May 200929 May 2009

Conference

ConferenceEMAC 2009
CountryFrance
CityNantes
Period26/05/0929/05/09

Cite this

Rizomyliotis, I., & Avlonitis, G. (2009). Industrial Print Ad Characteristics and their Impact on Print Ad Effectiveness: Some Empirical Evidence. In Proceedings of the 38th Annual Conference of the European Marketing Academy (EMAC), Nantes, France