Industrial Print Ad Characteristics and their Impact on Print Ad Effectiveness: Some Empirical Evidence

Ioannis Rizomyliotis, George Avlonitis

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publicationProceedings of the 38th Annual Conference of the European Marketing Academy (EMAC), Nantes, France
Publication statusPublished - 2009
EventEMAC 2009 - Nantes, France
Duration: 26 May 200929 May 2009

Conference

ConferenceEMAC 2009
CountryFrance
CityNantes
Period26/05/0929/05/09

Cite this

Rizomyliotis, I., & Avlonitis, G. (2009). Industrial Print Ad Characteristics and their Impact on Print Ad Effectiveness: Some Empirical Evidence. In Proceedings of the 38th Annual Conference of the European Marketing Academy (EMAC), Nantes, France
Rizomyliotis, Ioannis ; Avlonitis, George. / Industrial Print Ad Characteristics and their Impact on Print Ad Effectiveness : Some Empirical Evidence. Proceedings of the 38th Annual Conference of the European Marketing Academy (EMAC), Nantes, France. 2009.
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booktitle = "Proceedings of the 38th Annual Conference of the European Marketing Academy (EMAC), Nantes, France",

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Rizomyliotis, I & Avlonitis, G 2009, Industrial Print Ad Characteristics and their Impact on Print Ad Effectiveness: Some Empirical Evidence. in Proceedings of the 38th Annual Conference of the European Marketing Academy (EMAC), Nantes, France. EMAC 2009, Nantes, France, 26/05/09.

Industrial Print Ad Characteristics and their Impact on Print Ad Effectiveness : Some Empirical Evidence. / Rizomyliotis, Ioannis; Avlonitis, George.

Proceedings of the 38th Annual Conference of the European Marketing Academy (EMAC), Nantes, France. 2009.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

TY - GEN

T1 - Industrial Print Ad Characteristics and their Impact on Print Ad Effectiveness

T2 - Some Empirical Evidence

AU - Rizomyliotis, Ioannis

AU - Avlonitis, George

PY - 2009

Y1 - 2009

M3 - Conference contribution with ISSN or ISBN

BT - Proceedings of the 38th Annual Conference of the European Marketing Academy (EMAC), Nantes, France

ER -

Rizomyliotis I, Avlonitis G. Industrial Print Ad Characteristics and their Impact on Print Ad Effectiveness: Some Empirical Evidence. In Proceedings of the 38th Annual Conference of the European Marketing Academy (EMAC), Nantes, France. 2009