Industrial Print Ad Characteristics and their Impact on Print Ad Effectiveness: Some Empirical Evidence

Ioannis Rizomyliotis, George Avlonitis

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNpeer-review

Original languageEnglish
Title of host publicationProceedings of the 38th Annual Conference of the European Marketing Academy (EMAC), Nantes, France
Publication statusPublished - 2009
EventEMAC 2009 - Nantes, France
Duration: 26 May 200929 May 2009

Conference

ConferenceEMAC 2009
CountryFrance
CityNantes
Period26/05/0929/05/09

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