Industrial Print Ad Characteristics and their Impact on Print Ad Effectiveness: Some Empirical Evidence

Ioannis Rizomyliotis, George Avlonitis

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

Original language	English
Title of host publication	Proceedings of the 38th Annual Conference of the European Marketing Academy (EMAC), Nantes, France
Publication status	Published - 2009
Event	EMAC 2009 - Nantes, France Duration: 26 May 2009 → 29 May 2009

Cite this

@inproceedings{c09b5a7e0a9344bca30c0b1f0bb0a0ca,

title = "Industrial Print Ad Characteristics and their Impact on Print Ad Effectiveness: Some Empirical Evidence",

author = "Ioannis Rizomyliotis and George Avlonitis",

year = "2009",

language = "English",

booktitle = "Proceedings of the 38th Annual Conference of the European Marketing Academy (EMAC), Nantes, France",

note = "EMAC 2009 ; Conference date: 26-05-2009 Through 29-05-2009",

}

Industrial Print Ad Characteristics and their Impact on Print Ad Effectiveness: Some Empirical Evidence. / Rizomyliotis, Ioannis; Avlonitis, George.
Proceedings of the 38th Annual Conference of the European Marketing Academy (EMAC), Nantes, France. 2009.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

TY - GEN

T1 - Industrial Print Ad Characteristics and their Impact on Print Ad Effectiveness

T2 - EMAC 2009

AU - Rizomyliotis, Ioannis

AU - Avlonitis, George

PY - 2009

Y1 - 2009

M3 - Conference contribution with ISSN or ISBN

BT - Proceedings of the 38th Annual Conference of the European Marketing Academy (EMAC), Nantes, France

Y2 - 26 May 2009 through 29 May 2009

ER -