Implementing open innovation: The case of natura, IBM and Siemens

Cely Ades, Aline Figlioli, Roberto Sbragia, Geciane Porto, Guilherme Ary Plonski, Kleber Celadon

Research output: Contribution to journalArticle

Abstract

This paper analyses three case firms whose innovation management processes have been consolidated. The companies Natura, IBM (Brazilian Subsidiary) and Siemens (ChemTech/Brazil) were studied with the purpose of analysing the implementation of OI, particularly in terms of: (a) its alignment with existing corporate strategy; (b) its requirements such as culture, skill and motivation; (c) the strategy and the implementation process; (d) the results achieved (e) the present barriers and enablers. The research is qualitative in nature and employs a descriptive approach. The main results of this study, obtained using a method called 'Collective Subject Speech', show that the implementation of OI, both structured and non-structured, is mainly challenged by cultural issues. It has been observed that the implementation of OI process is at its embryonic stage in all case firms and that this occurs along with investments in closed innovation, meaning that OI results cannot be explored at this stage of the implementation, as there is a long way to consolidate these practices in the case firms studied.

Original languageEnglish
Pages (from-to)12-25
Number of pages14
JournalJournal of Technology Management and Innovation
Volume8
Issue numberSPL.ISS.1
Publication statusPublished - 1 Aug 2013

Fingerprint

Innovation
Industry
Siemens
Open innovation

Keywords

  • Implementation of open innovation
  • Innovation management
  • Innovation processes
  • Open innovation

Cite this

Ades, C., Figlioli, A., Sbragia, R., Porto, G., Ary Plonski, G., & Celadon, K. (2013). Implementing open innovation: The case of natura, IBM and Siemens. Journal of Technology Management and Innovation, 8(SPL.ISS.1), 12-25.
Ades, Cely ; Figlioli, Aline ; Sbragia, Roberto ; Porto, Geciane ; Ary Plonski, Guilherme ; Celadon, Kleber. / Implementing open innovation : The case of natura, IBM and Siemens. In: Journal of Technology Management and Innovation. 2013 ; Vol. 8, No. SPL.ISS.1. pp. 12-25.
@article{ba6e17bf5ae046ae81c8c83433421be6,
title = "Implementing open innovation: The case of natura, IBM and Siemens",
abstract = "This paper analyses three case firms whose innovation management processes have been consolidated. The companies Natura, IBM (Brazilian Subsidiary) and Siemens (ChemTech/Brazil) were studied with the purpose of analysing the implementation of OI, particularly in terms of: (a) its alignment with existing corporate strategy; (b) its requirements such as culture, skill and motivation; (c) the strategy and the implementation process; (d) the results achieved (e) the present barriers and enablers. The research is qualitative in nature and employs a descriptive approach. The main results of this study, obtained using a method called 'Collective Subject Speech', show that the implementation of OI, both structured and non-structured, is mainly challenged by cultural issues. It has been observed that the implementation of OI process is at its embryonic stage in all case firms and that this occurs along with investments in closed innovation, meaning that OI results cannot be explored at this stage of the implementation, as there is a long way to consolidate these practices in the case firms studied.",
keywords = "Implementation of open innovation, Innovation management, Innovation processes, Open innovation",
author = "Cely Ades and Aline Figlioli and Roberto Sbragia and Geciane Porto and {Ary Plonski}, Guilherme and Kleber Celadon",
year = "2013",
month = "8",
day = "1",
language = "English",
volume = "8",
pages = "12--25",
journal = "Journal of Technology Management and Innovation",
issn = "0718-2724",
number = "SPL.ISS.1",

}

Ades, C, Figlioli, A, Sbragia, R, Porto, G, Ary Plonski, G & Celadon, K 2013, 'Implementing open innovation: The case of natura, IBM and Siemens', Journal of Technology Management and Innovation, vol. 8, no. SPL.ISS.1, pp. 12-25.

Implementing open innovation : The case of natura, IBM and Siemens. / Ades, Cely; Figlioli, Aline; Sbragia, Roberto; Porto, Geciane; Ary Plonski, Guilherme; Celadon, Kleber.

In: Journal of Technology Management and Innovation, Vol. 8, No. SPL.ISS.1, 01.08.2013, p. 12-25.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Implementing open innovation

T2 - The case of natura, IBM and Siemens

AU - Ades, Cely

AU - Figlioli, Aline

AU - Sbragia, Roberto

AU - Porto, Geciane

AU - Ary Plonski, Guilherme

AU - Celadon, Kleber

PY - 2013/8/1

Y1 - 2013/8/1

N2 - This paper analyses three case firms whose innovation management processes have been consolidated. The companies Natura, IBM (Brazilian Subsidiary) and Siemens (ChemTech/Brazil) were studied with the purpose of analysing the implementation of OI, particularly in terms of: (a) its alignment with existing corporate strategy; (b) its requirements such as culture, skill and motivation; (c) the strategy and the implementation process; (d) the results achieved (e) the present barriers and enablers. The research is qualitative in nature and employs a descriptive approach. The main results of this study, obtained using a method called 'Collective Subject Speech', show that the implementation of OI, both structured and non-structured, is mainly challenged by cultural issues. It has been observed that the implementation of OI process is at its embryonic stage in all case firms and that this occurs along with investments in closed innovation, meaning that OI results cannot be explored at this stage of the implementation, as there is a long way to consolidate these practices in the case firms studied.

AB - This paper analyses three case firms whose innovation management processes have been consolidated. The companies Natura, IBM (Brazilian Subsidiary) and Siemens (ChemTech/Brazil) were studied with the purpose of analysing the implementation of OI, particularly in terms of: (a) its alignment with existing corporate strategy; (b) its requirements such as culture, skill and motivation; (c) the strategy and the implementation process; (d) the results achieved (e) the present barriers and enablers. The research is qualitative in nature and employs a descriptive approach. The main results of this study, obtained using a method called 'Collective Subject Speech', show that the implementation of OI, both structured and non-structured, is mainly challenged by cultural issues. It has been observed that the implementation of OI process is at its embryonic stage in all case firms and that this occurs along with investments in closed innovation, meaning that OI results cannot be explored at this stage of the implementation, as there is a long way to consolidate these practices in the case firms studied.

KW - Implementation of open innovation

KW - Innovation management

KW - Innovation processes

KW - Open innovation

UR - http://www.scopus.com/inward/record.url?scp=84880715712&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:84880715712

VL - 8

SP - 12

EP - 25

JO - Journal of Technology Management and Innovation

JF - Journal of Technology Management and Innovation

SN - 0718-2724

IS - SPL.ISS.1

ER -

Ades C, Figlioli A, Sbragia R, Porto G, Ary Plonski G, Celadon K. Implementing open innovation: The case of natura, IBM and Siemens. Journal of Technology Management and Innovation. 2013 Aug 1;8(SPL.ISS.1):12-25.