Identifying the levers of a country’s image: A network analysis perspective

Carmen Lopez, George Balabanis

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publication43rd EMAC Conference
Subtitle of host publicationParadigm shifts & Interactions
Publication statusPublished - 2014
Event43rd EMAC Conference: Paradigm shifts & Interactions - University of Valencia, Valencia, Spain
Duration: 3 Jun 20146 Jun 2014
http://emac2014.emac-online.org/www.emac2014.eu/index.html

Conference

Conference43rd EMAC Conference
CountrySpain
CityValencia
Period3/06/146/06/14
Internet address

Cite this

Lopez, C., & Balabanis, G. (2014). Identifying the levers of a country’s image: A network analysis perspective. In 43rd EMAC Conference: Paradigm shifts & Interactions