This chapter examines Mass Observation writing about gift exchanges and reflects upon Theodore Adorno's 1951 essay that the practice of giving presents is being forgotten. It makes a case for attachment between people and things that remains throughout process of commodification of everyday life.
|Title of host publication||Love Objects: Emotion, Design and Material Culture|
|Editors||A. Moran, S. O’Brien|
|Place of Publication||London|
|Number of pages||12|
|Publication status||Published - 28 Aug 2014|
|Name||History and Culture of Design|
Purbrick, L. (2014). “I love giving presents”: the emotion of material culture. In A. Moran, & S. O’Brien (Eds.), Love Objects: Emotion, Design and Material Culture (pp. 9-20). (History and Culture of Design). Bloomsbury. https://www.bloomsbury.com/uk/love-objects-9781472517197/