How low-income consumers cope with their health issues:: Evidence from Pakistan

Sohail Kamran; Outi  Uusitalo; Saleem ur  Rahman

How low-income consumers cope with their health issues: Evidence from Pakistan

Sohail Kamran, Outi Uusitalo, Saleem ur Rahman

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

Abstract

This research explores the strategies utilized by low-income consumers to cure their diseases and consequences of their strategies are unearthed too. The participants used public or private hospitals in case of major health issues. Due to resource constraints, they used different alternative medications methods, spiritual healing and home remedies to cure minor health issues. The participants encountered mixed consequences of their choices. The study aims to offer suggestions for low-income consumers inclusion to health services.

Original language	English
Title of host publication	Proceedings of the 57th Academy of Marketing Conference Cork 2025 Saints and Scholars
Publisher	Academy of Marketing
Pages	113-114
Number of pages	2
ISBN (Print)	9781919647319
Publication status	Published - 10 Jul 2025
Event	AM2025 Conference: Saints & Scholars - University College Cork, Cork, Ireland Duration: 7 Jul 2025 → 10 Jul 2025 https://academyofmarketing.org/am2025-conference/

Conference

Conference	AM2025 Conference
Country/Territory	Ireland
City	Cork
Period	7/07/25 → 10/07/25
Internet address	https://academyofmarketing.org/am2025-conference/

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Cite this

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title = "How low-income consumers cope with their health issues:: Evidence from Pakistan",

abstract = "This research explores the strategies utilized by low-income consumers to cure their diseases and consequences of their strategies are unearthed too. The participants used public or private hospitals in case of major health issues. Due to resource constraints, they used different alternative medications methods, spiritual healing and home remedies to cure minor health issues. The participants encountered mixed consequences of their choices. The study aims to offer suggestions for low-income consumers inclusion to health services.",

author = "Sohail Kamran and Outi Uusitalo and Rahman, \{Saleem ur\}",

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pages = "113--114",

booktitle = "Proceedings of the 57th Academy of Marketing Conference Cork 2025 Saints and Scholars",

publisher = "Academy of Marketing",

address = "United Kingdom",

note = "AM2025 Conference : Saints \& Scholars ; Conference date: 07-07-2025 Through 10-07-2025",

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Kamran, S, Uusitalo, O & Rahman, SU 2025, How low-income consumers cope with their health issues: Evidence from Pakistan. in Proceedings of the 57th Academy of Marketing Conference Cork 2025 Saints and Scholars., 204, Academy of Marketing, pp. 113-114, AM2025 Conference, Cork, Ireland, 7/07/25. <https://academyofmarketing.org/wp-content/uploads/2025/07/AM-PROCEEDINGS-2025.pdf>

How low-income consumers cope with their health issues: Evidence from Pakistan. / Kamran, Sohail; Uusitalo, Outi ; Rahman, Saleem ur .
Proceedings of the 57th Academy of Marketing Conference Cork 2025 Saints and Scholars. Academy of Marketing, 2025. p. 113-114 204.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

TY - GEN

T1 - How low-income consumers cope with their health issues:

T2 - AM2025 Conference

AU - Kamran, Sohail

AU - Uusitalo, Outi

AU - Rahman, Saleem ur

PY - 2025/7/10

Y1 - 2025/7/10

N2 - This research explores the strategies utilized by low-income consumers to cure their diseases and consequences of their strategies are unearthed too. The participants used public or private hospitals in case of major health issues. Due to resource constraints, they used different alternative medications methods, spiritual healing and home remedies to cure minor health issues. The participants encountered mixed consequences of their choices. The study aims to offer suggestions for low-income consumers inclusion to health services.

AB - This research explores the strategies utilized by low-income consumers to cure their diseases and consequences of their strategies are unearthed too. The participants used public or private hospitals in case of major health issues. Due to resource constraints, they used different alternative medications methods, spiritual healing and home remedies to cure minor health issues. The participants encountered mixed consequences of their choices. The study aims to offer suggestions for low-income consumers inclusion to health services.

M3 - Conference contribution with ISSN or ISBN

SN - 9781919647319

SP - 113

EP - 114

BT - Proceedings of the 57th Academy of Marketing Conference Cork 2025 Saints and Scholars

PB - Academy of Marketing

Y2 - 7 July 2025 through 10 July 2025

ER -

How low-income consumers cope with their health issues: Evidence from Pakistan

Abstract

Conference

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