Heritage in danger or mission accomplished? Diverging accounts of endangerment, conservation and ‘heritage’ vegetables in print and online

Abigail Wincott

Research output: Contribution to journalArticle

Abstract

They are colourful and tasty. They are discarded by agri-business and free to swap and share. For these and many other reasons, the idea of ‘heritage’ vegetables has been mobilised by diverse groups in the UK in recent years, from lifestyle journalists to anti-poverty campaign groups, to critique and re-imagine contemporary food production systems. This article explores how various interest groups structure the story of ‘heritage in danger’ in two radically different ways with regards to the passage of time. Using a discourse theoretical approach, I explore how a range of institutions and campaign groups use a linear model of time to paint a picture of catastrophic loss of diversity, which threatens the future of humankind. Meanwhile a narrative model commonly employed by writers of lifestyle media texts suggests the time of loss has been superseded by a new golden age of consumer-driven abundance and taste. These different articulations are afforded by a distinct set of discursive resources and in turn produce and sustain certain relationships at the expense of others.
Original languageEnglish
Pages (from-to)569-588
Number of pages20
JournalFood, Culture and Society
Volume18
Issue number4
DOIs
Publication statusPublished - 1 Dec 2015

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endangerment
vegetables
conservation
campaign
New Age
Group
linear model
interest group
journalist
writer
poverty
food
narrative
discourse
resources
time

Bibliographical note

This is an Accepted Manuscript of an article published by Taylor & Francis in Food, Culture & Society: An International Journal of Multidisciplinary Research on 01/02/2016, available online: http://wwww.tandfonline.com/10.1080/15528014.2015.1088190

Keywords

  • alternative food
  • heritage
  • heirloom
  • seed saving

Cite this

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title = "Heritage in danger or mission accomplished? Diverging accounts of endangerment, conservation and ‘heritage’ vegetables in print and online",
abstract = "They are colourful and tasty. They are discarded by agri-business and free to swap and share. For these and many other reasons, the idea of ‘heritage’ vegetables has been mobilised by diverse groups in the UK in recent years, from lifestyle journalists to anti-poverty campaign groups, to critique and re-imagine contemporary food production systems. This article explores how various interest groups structure the story of ‘heritage in danger’ in two radically different ways with regards to the passage of time. Using a discourse theoretical approach, I explore how a range of institutions and campaign groups use a linear model of time to paint a picture of catastrophic loss of diversity, which threatens the future of humankind. Meanwhile a narrative model commonly employed by writers of lifestyle media texts suggests the time of loss has been superseded by a new golden age of consumer-driven abundance and taste. These different articulations are afforded by a distinct set of discursive resources and in turn produce and sustain certain relationships at the expense of others.",
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Heritage in danger or mission accomplished? Diverging accounts of endangerment, conservation and ‘heritage’ vegetables in print and online. / Wincott, Abigail.

In: Food, Culture and Society, Vol. 18, No. 4, 01.12.2015, p. 569-588.

Research output: Contribution to journalArticle

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