Gubernija Brewery: Emerging within emerging markets

Paurav Shukla; Phani Tej Adidam; David Blair; Madhumita Banerjee

Gubernija Brewery: Emerging within emerging markets

Paurav Shukla
, Phani Tej Adidam
, David Blair
, Madhumita Banerjee

University of Brighton

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Chapter › peer-review

Abstract

The General Director of more than four centuries old Gubernija Brewery of Lithuania, Romualdas Dunaliskas, never came across such a dilemma facing his company. The company was hard pressed from every corner of the market--be it consumers, retailers, or the local and foreign competition within the market. Romualdas and his team were now forced to develop a robust and sustainable strategy that would help the company fend off the local and international competition in an increasingly saturated market.

Original language	English
Title of host publication	Handbook of Management Cases
Editors	B. Sahay, R. Stough, G. Sardana
Place of Publication	New Delhi, India
Publisher	Allied Publishers
Pages	425-434
Number of pages	10
ISBN (Print)	8184243901
Publication status	Published - 2008

Cite this

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abstract = "The General Director of more than four centuries old Gubernija Brewery of Lithuania, Romualdas Dunaliskas, never came across such a dilemma facing his company. The company was hard pressed from every corner of the market--be it consumers, retailers, or the local and foreign competition within the market. Romualdas and his team were now forced to develop a robust and sustainable strategy that would help the company fend off the local and international competition in an increasingly saturated market.",

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PB - Allied Publishers

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ER -

Gubernija Brewery: Emerging within emerging markets

Abstract

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