Gubernija Brewery: Emerging within emerging markets

Paurav Shukla, Phani Tej Adidam, David Blair, Madhumita Banerjee

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapterpeer-review


The General Director of more than four centuries old Gubernija Brewery of Lithuania, Romualdas Dunaliskas, never came across such a dilemma facing his company. The company was hard pressed from every corner of the market--be it consumers, retailers, or the local and foreign competition within the market. Romualdas and his team were now forced to develop a robust and sustainable strategy that would help the company fend off the local and international competition in an increasingly saturated market.
Original languageEnglish
Title of host publicationHandbook of Management Cases
EditorsB. Sahay, R. Stough, G. Sardana
Place of PublicationNew Delhi, India
PublisherAllied Publishers
Number of pages10
ISBN (Print)8184243901
Publication statusPublished - 2008


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