The General Director of more than four centuries old Gubernija Brewery of Lithuania, Romualdas Dunaliskas, never came across such a dilemma facing his company. The company was hard pressed from every corner of the market--be it consumers, retailers, or the local and foreign competition within the market. Romualdas and his team were now forced to develop a robust and sustainable strategy that would help the company fend off the local and international competition in an increasingly saturated market.
|Title of host publication||Handbook of Management Cases|
|Editors||B. Sahay, R. Stough, G. Sardana|
|Place of Publication||New Delhi, India|
|Number of pages||10|
|Publication status||Published - 2008|
Shukla, P., Adidam, P. T., Blair, D., & Banerjee, M. (2008). Gubernija Brewery: Emerging within emerging markets. In B. Sahay, R. Stough, & G. Sardana (Eds.), Handbook of Management Cases (pp. 425-434). Allied Publishers.