Gubernija Brewery: Emerging within emerging markets

Paurav Shukla; Phani Tej Adidam; David Blair; Madhumita Banerjee

Gubernija Brewery: Emerging within emerging markets

Paurav Shukla, Phani Tej Adidam, David Blair, Madhumita Banerjee

University of Brighton

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Chapter › peer-review

Abstract

The General Director of more than four centuries old Gubernija Brewery of Lithuania, Romualdas Dunaliskas, never came across such a dilemma facing his company. The company was hard pressed from every corner of the market--be it consumers, retailers, or the local and foreign competition within the market. Romualdas and his team were now forced to develop a robust and sustainable strategy that would help the company fend off the local and international competition in an increasingly saturated market.

Original language	English
Title of host publication	Handbook of Management Cases
Editors	B. Sahay, R. Stough, G. Sardana
Place of Publication	New Delhi, India
Publisher	Allied Publishers
Pages	425-434
Number of pages	10
ISBN (Print)	8184243901
Publication status	Published - 2008

Cite this

@inbook{1df52fb8836f46b4afdf619ad05c824c,

title = "Gubernija Brewery: Emerging within emerging markets",

abstract = "The General Director of more than four centuries old Gubernija Brewery of Lithuania, Romualdas Dunaliskas, never came across such a dilemma facing his company. The company was hard pressed from every corner of the market--be it consumers, retailers, or the local and foreign competition within the market. Romualdas and his team were now forced to develop a robust and sustainable strategy that would help the company fend off the local and international competition in an increasingly saturated market.",

author = "Paurav Shukla and Adidam, {Phani Tej} and David Blair and Madhumita Banerjee",

year = "2008",

language = "English",

isbn = "8184243901",

pages = "425--434",

editor = "B. Sahay and R. Stough and G. Sardana",

booktitle = "Handbook of Management Cases",

publisher = "Allied Publishers",

}

TY - CHAP

T1 - Gubernija Brewery: Emerging within emerging markets

AU - Shukla, Paurav

AU - Adidam, Phani Tej

AU - Blair, David

AU - Banerjee, Madhumita

PY - 2008

Y1 - 2008

N2 - The General Director of more than four centuries old Gubernija Brewery of Lithuania, Romualdas Dunaliskas, never came across such a dilemma facing his company. The company was hard pressed from every corner of the market--be it consumers, retailers, or the local and foreign competition within the market. Romualdas and his team were now forced to develop a robust and sustainable strategy that would help the company fend off the local and international competition in an increasingly saturated market.

AB - The General Director of more than four centuries old Gubernija Brewery of Lithuania, Romualdas Dunaliskas, never came across such a dilemma facing his company. The company was hard pressed from every corner of the market--be it consumers, retailers, or the local and foreign competition within the market. Romualdas and his team were now forced to develop a robust and sustainable strategy that would help the company fend off the local and international competition in an increasingly saturated market.

M3 - Chapter

SN - 8184243901

SP - 425

EP - 434

BT - Handbook of Management Cases

A2 - Sahay, B.

A2 - Stough, R.

A2 - Sardana, G.

PB - Allied Publishers

CY - New Delhi, India

ER -

Gubernija Brewery: Emerging within emerging markets

Abstract

Fingerprint

Cite this