Abstract
Engagement with local SMEs is crucial for business schools to fulfil their remit of delivering relevant, practice-based business and management curricula. Establishing strong relationships with SMEs enables the provision of consultancy-based live projects, work placements, internships, guest speakers, research collaborations, and CPD support. Additionally, SMEs play a pivotal role in business schools’ research and knowledge exchange efforts, including Knowledge Transfer Partnerships and participation in research bids and projects.
| Original language | English |
|---|---|
| Type | Research post |
| Media of output | Blog |
| Publisher | Chartered Association of Business Schools |
| Number of pages | 1 |
| Publication status | Published - 1 Apr 2025 |
Keywords
- B2B marketing
- Golden Goose
- Rule of seven