Golden Geese' and the Rule of Seven strategies for business schools: Engaging with local SMEs: 'Golden Geese' and the Rule of Seven strategies for business schools'

Research output: Other contribution

Abstract

Engagement with local SMEs is crucial for business schools to fulfil their remit of delivering relevant, practice-based business and management curricula. Establishing strong relationships with SMEs enables the provision of consultancy-based live projects, work placements, internships, guest speakers, research collaborations, and CPD support. Additionally, SMEs play a pivotal role in business schools’ research and knowledge exchange efforts, including Knowledge Transfer Partnerships and participation in research bids and projects.
Original languageEnglish
TypeResearch post
Media of outputBlog
PublisherChartered Association of Business Schools
Number of pages1
Publication statusPublished - 1 Apr 2025

Keywords

  • B2B marketing
  • Golden Goose
  • Rule of seven

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