Going global: the NBA sets its sights on Africa

Jason Means, John Nauright

Research output: Contribution to journalArticle

Abstract

This paper examines the US National Basketball Association's choice of SouthAfrica as the primary location for its' Basketball Without Borders' camp, with the long-term future of basketball in Africa in mind. It explores the associated basketball and community outreach activities of the camp and analyses whether the NBA is meeting its objectives for development of the sport.
Original languageEnglish
Pages (from-to)40-50
Number of pages11
JournalInternational Journal of Sports Marketing and Sponsorship
Volume9
Issue number1
Publication statusPublished - 1 Oct 2007

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