Getting out of the Cul-de-Sac: Product searching in the days before cartography

Andrew Grantham; Alex House; S. Gregory; David Knowles

Getting out of the Cul-de-Sac: Product searching in the days before cartography

Andrew Grantham, Alex House, S. Gregory, David Knowles

University of Brighton

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

Abstract

This paper examines the new product searching methodology of one market-leading firm looking to diversify in the face of market saturation and limited growth potential. We use a framework of the market- and the resource-based view of the firm to inform our analysis of the approach taken and outputs and present some lessons learned in what is a search with a map short of contours and landmarks.

Original language	English
Title of host publication	National KTP Associates Conference
Publication status	Published - 2009
Event	National KTP Associates Conference - Brighton, UK Duration: 1 Jan 2009 → …

Conference

Conference	National KTP Associates Conference
Period	1/01/09 → …

Keywords

Product development
Innovation
CENTRIM

Cite this

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title = "Getting out of the Cul-de-Sac: Product searching in the days before cartography",

abstract = "This paper examines the new product searching methodology of one market-leading firm looking to diversify in the face of market saturation and limited growth potential. We use a framework of the market- and the resource-based view of the firm to inform our analysis of the approach taken and outputs and present some lessons learned in what is a search with a map short of contours and landmarks.",

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AU - Gregory, S.

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AB - This paper examines the new product searching methodology of one market-leading firm looking to diversify in the face of market saturation and limited growth potential. We use a framework of the market- and the resource-based view of the firm to inform our analysis of the approach taken and outputs and present some lessons learned in what is a search with a map short of contours and landmarks.

KW - Product development

KW - Innovation

KW - CENTRIM

M3 - Conference contribution with ISSN or ISBN

BT - National KTP Associates Conference

T2 - National KTP Associates Conference

Y2 - 1 January 2009

ER -

Getting out of the Cul-de-Sac: Product searching in the days before cartography

Abstract

Conference

Keywords

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