Getting out of the Cul-de-Sac: Product searching in the days before cartography

Andrew Grantham, Alex House, S. Gregory, David Knowles

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Abstract

This paper examines the new product searching methodology of one market-leading firm looking to diversify in the face of market saturation and limited growth potential. We use a framework of the market- and the resource-based view of the firm to inform our analysis of the approach taken and outputs and present some lessons learned in what is a search with a map short of contours and landmarks.
Original languageEnglish
Title of host publicationNational KTP Associates Conference
Publication statusPublished - 2009
EventNational KTP Associates Conference - Brighton, UK
Duration: 1 Jan 2009 → …

Conference

ConferenceNational KTP Associates Conference
Period1/01/09 → …

Keywords

  • Product development
  • Innovation
  • CENTRIM

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  • Cite this

    Grantham, A., House, A., Gregory, S., & Knowles, D. (2009). Getting out of the Cul-de-Sac: Product searching in the days before cartography. In National KTP Associates Conference