FuseBox24 Evidence Briefing

Gillian Youngs, James Byford, Phil Jones

Research output: Other contribution


New empirical evidence has taken the findings of Brighton Fuse to the next level in demonstrating how arts, humanities and design drive accelerated innovation and business creation in the creative and digital economy. This evidence addresses business growth in the Creative, Digital and IT (CDIT) sector but also contributes to wider thinking about innovation and how we stimulate it. Research results from the FuseBox24 project, based on the creation of a radical and experimental new business support programme at Wired Sussex in Brighton, turn conventional thinking on innovation on its head by shifting the focus to innovators and their development. FuseBox24 has broken new ground and taken the fusion principle forward in three key areas: - A people-centred model adapted to innovation in the CDIT sector focused on innovators, customers and a new fused form of creative arts, business and technology support. - Designation of a live lab (FuseBox) as a creative and maker space as much as a tech one with activities emphasising flows across these different ways of experimenting with, thinking through and testing business propositions. - A ToolBox of tested strategies fusing creative arts, technology and business approaches which can easily and flexibly be adopted and adapted in other contexts to support innovators of different kinds.
Original languageEnglish
PublisherUniversity of Brighton
Place of PublicationBrighton
Publication statusPublished - 22 Jul 2015

Bibliographical note

© Authors and University of Brighton


  • creative and digital economy
  • business support
  • innovation
  • innovators
  • Brighton Fuse
  • creative arts
  • design
  • humanities
  • IT


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