Format for Graphic Designers

    Research output: Book/ReportBook - authored


    Third edition of a book originally published in 2005.

    Modern design practice has a multitude of tools at its
    disposal. Layout, typography, colour and images are
    all critical in differentiating one design from another
    and relaying information, but an often underrated and
    underused tool is that of the format itself; the physical
    presence of the piece.

    Format is often overlooked because of its almost
    exclusively utilitarian nature. This, and the existence of
    many generic formats, means that format is something
    that many designers do not realise they are thinking about.
    The format of a piece of design provides a physical point
    of contact with the user that affects how we receive both
    printed and online communication.

    We are familiar with a wide range of formats, mainly
    for ergonomic reasons: a poster needs to be large enough to
    be read from a distance; a stamp needs to be small enough
    to fit on an envelope; a book needs to be large enough
    for text to print at a readable size, but small enough to be
    held comfortably in the hand. Although printed matter is
    often predisposed to be of a certain size, shape, extent and
    weight, designers often use format to vary these and add an
    extra dimension to their work.

    This is the third edition of this book, originally
    published in 2005 under the title of ‘Basics Design: Format’.
    In revisiting the work contained in this book, it is apparent
    that the world has changed a lot in that time. We have
    become more digitally focused and format changes are
    reflective of this. We now consume more news digitally,
    e-commerce has become ever more prevalent, and
    websites, rather than being an ‘add-on’ or after-thought,
    are often the basis of a design.
    Original languageEnglish
    Place of PublicationLondon
    PublisherBloomsbury Press
    Number of pages208
    ISBN (Electronic)9781474299060, 9781350031821
    ISBN (Print)9781474290630
    Publication statusPublished - 28 Mar 2019


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