Format for Graphic Designers

Research output: Book/ReportBook - authoredResearch

Abstract

Third edition of a book originally published in 2005.

Modern design practice has a multitude of tools at its
disposal. Layout, typography, colour and images are
all critical in differentiating one design from another
and relaying information, but an often underrated and
underused tool is that of the format itself; the physical
presence of the piece.

Format is often overlooked because of its almost
exclusively utilitarian nature. This, and the existence of
many generic formats, means that format is something
that many designers do not realise they are thinking about.
The format of a piece of design provides a physical point
of contact with the user that affects how we receive both
printed and online communication.

We are familiar with a wide range of formats, mainly
for ergonomic reasons: a poster needs to be large enough to
be read from a distance; a stamp needs to be small enough
to fit on an envelope; a book needs to be large enough
for text to print at a readable size, but small enough to be
held comfortably in the hand. Although printed matter is
often predisposed to be of a certain size, shape, extent and
weight, designers often use format to vary these and add an
extra dimension to their work.

This is the third edition of this book, originally
published in 2005 under the title of ‘Basics Design: Format’.
In revisiting the work contained in this book, it is apparent
that the world has changed a lot in that time. We have
become more digitally focused and format changes are
reflective of this. We now consume more news digitally,
e-commerce has become ever more prevalent, and
websites, rather than being an ‘add-on’ or after-thought,
are often the basis of a design.
Original languageEnglish
Place of PublicationLondon
Number of pages208
Volume1
Edition2nd
ISBN (Electronic)9781474299060, 9781350031821
Publication statusPublished - 28 Mar 2019

Fingerprint

edition
poster
electronic business
layout
ergonomics
news
contact
communication
time

Cite this

Ambrose, G. (2019). Format for Graphic Designers. (2nd ed.) London.
Ambrose, Gavin. / Format for Graphic Designers. 2nd ed. London, 2019. 208 p.
@book{1d9c7e94c7734606a5604860985161bb,
title = "Format for Graphic Designers",
abstract = "Third edition of a book originally published in 2005. Modern design practice has a multitude of tools at itsdisposal. Layout, typography, colour and images areall critical in differentiating one design from anotherand relaying information, but an often underrated andunderused tool is that of the format itself; the physicalpresence of the piece.Format is often overlooked because of its almostexclusively utilitarian nature. This, and the existence ofmany generic formats, means that format is somethingthat many designers do not realise they are thinking about.The format of a piece of design provides a physical pointof contact with the user that affects how we receive bothprinted and online communication.We are familiar with a wide range of formats, mainlyfor ergonomic reasons: a poster needs to be large enough tobe read from a distance; a stamp needs to be small enoughto fit on an envelope; a book needs to be large enoughfor text to print at a readable size, but small enough to beheld comfortably in the hand. Although printed matter isoften predisposed to be of a certain size, shape, extent andweight, designers often use format to vary these and add anextra dimension to their work.This is the third edition of this book, originallypublished in 2005 under the title of ‘Basics Design: Format’.In revisiting the work contained in this book, it is apparentthat the world has changed a lot in that time. We havebecome more digitally focused and format changes arereflective of this. We now consume more news digitally,e-commerce has become ever more prevalent, andwebsites, rather than being an ‘add-on’ or after-thought,are often the basis of a design.",
author = "Gavin Ambrose",
year = "2019",
month = "3",
day = "28",
language = "English",
isbn = "9781474290630",
volume = "1",
edition = "2nd",

}

Ambrose, G 2019, Format for Graphic Designers. vol. 1, 2nd edn, London.

Format for Graphic Designers. / Ambrose, Gavin.

2nd ed. London, 2019. 208 p.

Research output: Book/ReportBook - authoredResearch

TY - BOOK

T1 - Format for Graphic Designers

AU - Ambrose, Gavin

PY - 2019/3/28

Y1 - 2019/3/28

N2 - Third edition of a book originally published in 2005. Modern design practice has a multitude of tools at itsdisposal. Layout, typography, colour and images areall critical in differentiating one design from anotherand relaying information, but an often underrated andunderused tool is that of the format itself; the physicalpresence of the piece.Format is often overlooked because of its almostexclusively utilitarian nature. This, and the existence ofmany generic formats, means that format is somethingthat many designers do not realise they are thinking about.The format of a piece of design provides a physical pointof contact with the user that affects how we receive bothprinted and online communication.We are familiar with a wide range of formats, mainlyfor ergonomic reasons: a poster needs to be large enough tobe read from a distance; a stamp needs to be small enoughto fit on an envelope; a book needs to be large enoughfor text to print at a readable size, but small enough to beheld comfortably in the hand. Although printed matter isoften predisposed to be of a certain size, shape, extent andweight, designers often use format to vary these and add anextra dimension to their work.This is the third edition of this book, originallypublished in 2005 under the title of ‘Basics Design: Format’.In revisiting the work contained in this book, it is apparentthat the world has changed a lot in that time. We havebecome more digitally focused and format changes arereflective of this. We now consume more news digitally,e-commerce has become ever more prevalent, andwebsites, rather than being an ‘add-on’ or after-thought,are often the basis of a design.

AB - Third edition of a book originally published in 2005. Modern design practice has a multitude of tools at itsdisposal. Layout, typography, colour and images areall critical in differentiating one design from anotherand relaying information, but an often underrated andunderused tool is that of the format itself; the physicalpresence of the piece.Format is often overlooked because of its almostexclusively utilitarian nature. This, and the existence ofmany generic formats, means that format is somethingthat many designers do not realise they are thinking about.The format of a piece of design provides a physical pointof contact with the user that affects how we receive bothprinted and online communication.We are familiar with a wide range of formats, mainlyfor ergonomic reasons: a poster needs to be large enough tobe read from a distance; a stamp needs to be small enoughto fit on an envelope; a book needs to be large enoughfor text to print at a readable size, but small enough to beheld comfortably in the hand. Although printed matter isoften predisposed to be of a certain size, shape, extent andweight, designers often use format to vary these and add anextra dimension to their work.This is the third edition of this book, originallypublished in 2005 under the title of ‘Basics Design: Format’.In revisiting the work contained in this book, it is apparentthat the world has changed a lot in that time. We havebecome more digitally focused and format changes arereflective of this. We now consume more news digitally,e-commerce has become ever more prevalent, andwebsites, rather than being an ‘add-on’ or after-thought,are often the basis of a design.

M3 - Book - authored

SN - 9781474290630

VL - 1

BT - Format for Graphic Designers

CY - London

ER -

Ambrose G. Format for Graphic Designers. 2nd ed. London, 2019. 208 p.