Fathers' perspectives on breastfeeding: Ideas for intervention

This article presents the findings of a small-scale qualitative study with fathers which was part of a larger social marketing project focusing on Increasing rates of exclusive breastfeeding in Brighton and Hove. In-depth semi-structured interviews were used to explore fathers' experiences during the pregnancy, birth and up to the first year. Findings revealed a number of potential areas which may be of use to midwives, health visitors, and other health professionals to increase the initiation and continuance of breastfeeding. In addressing these possibilities, we also discuss a number of practical ways forward and suggest areas for future research.