Although the concept of Fair Trade blends with the concept of“social enterprises,”but a critical examination of the theory and practice of Fair Trade shows that consid-ering Fair Trade as an obvious example of“social enterprise”would mean a dilutionof the social context of“social enterprises.”
This is the peer reviewed version of the following article: Mohan, S, Upadhyay, A, Daskalakis, N, Durham, R. Fair trade as a social enterprise: Oversold, misunderstood or unethical? Strategic Change. 2019; 28: 423– 433, which has been published in final form at 10.1002/jsc.2296. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions.