Exploring the role of technology readiness in developing trust and loyalty for e-services

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Chapter › peer-review

Original language	English
Title of host publication	E-Marketing in Developed and Developing Countries: Emerging Practices
DOIs	https://doi.org/10.4018/978-1-4666-3954-6.ch018
Publication status	Published - 2013

Access to Document

TY - CHAP

T1 - Exploring the role of technology readiness in developing trust and loyalty for e-services

AU - Purani, K.

AU - Sahadev, S.

PY - 2013

Y1 - 2013

UR - http://www.scopus.com/inward/record.url?eid=2-s2.0-84898356671&partnerID=MN8TOARS

U2 - 10.4018/978-1-4666-3954-6.ch018

DO - 10.4018/978-1-4666-3954-6.ch018

M3 - Chapter

BT - E-Marketing in Developed and Developing Countries: Emerging Practices

ER -