Market Research Consultancy for a local company that conceives, designs, manufactures and sells board games for the family market, focusing on bringing people together to share quality time. They wish to expand the range, and the market, by gaining a better understanding of how board games are, and can be, used as fun learning tools, with a focus on complementing the primary school curriculum. The market for any new games would be schools who would use them in the classroom and send them home with children, but also families looking to enhance learning through play. An iteration of this would be to identify how games are, and can be used, to support learning in children with special developmental and educational needs.
|Brighton: University of Brighton
|Number of pages
|Published - 29 Mar 2023