Abstract
This chapter discusses recurring sports events (RSEs) and their impact on policy decisions for governments and the tourism of an area. The ongoing, year-on-year benefits of RSEs are highlighted. It is argued that a strategy based around recurring sporting and touristic interest is more likely to bring success in terms of visitor numbers and brand identity than one-off events that only briefly leave their mark. A case study compares the impact of the 2010 World Cup and RSEs on tourism in Durban, South Africa.
| Original language | English |
|---|---|
| Title of host publication | Research themes for events |
| Editors | R. Finkel, D. McGillivray, G. McPherson, P. Robinson |
| Place of Publication | Wallingford, UK |
| Publisher | CABI |
| Pages | 91-100 |
| Number of pages | 10 |
| ISBN (Print) | 9781780642529 |
| Publication status | Published - 31 Dec 2013 |