This chapter discusses recurring sports events (RSEs) and their impact on policy decisions for governments and the tourism of an area. The ongoing, year-on-year benefits of RSEs are highlighted. It is argued that a strategy based around recurring sporting and touristic interest is more likely to bring success in terms of visitor numbers and brand identity than one-off events that only briefly leave their mark. A case study compares the impact of the 2010 World Cup and RSEs on tourism in Durban, South Africa.
|Title of host publication||Research themes for events|
|Editors||R. Finkel, D. McGillivray, G. McPherson, P. Robinson|
|Place of Publication||Wallingford, UK|
|Number of pages||10|
|Publication status||Published - 31 Dec 2013|