Event specific status consumption: psychological, brand and situational antecedents

Paurav Shukla, Kai-Wei Hsu

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - May 2007
Event36th EMAC Conference 2007 - Reykjavik, Iceland
Duration: 1 May 2007 → …

Conference

Conference36th EMAC Conference 2007
Period1/05/07 → …

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