| Original language | English |
|---|---|
| Publication status | Published - May 2007 |
| Event | 36th EMAC Conference 2007 - Reykjavik, Iceland Duration: 1 May 2007 → … |
Conference
| Conference | 36th EMAC Conference 2007 |
|---|---|
| Period | 1/05/07 → … |
Event specific status consumption: psychological, brand and situational antecedents
Paurav Shukla, Kai-Wei Hsu
Research output: Contribution to conference › Abstract › peer-review