Ethnic minorities representation within television advertisement

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Abstract

This research explores racial representations in advertising by observing how ethnic minorities are represented within television advertisements displayed in the UK. Television content is to a larger extent unsolicited and therefore scholars and practitioners are often concerned with the content displayed through this media outlet. Previous research into this topic has shown an underrepresentation of ethnic minorities in the UK; and current literature in both the UK and US report on the portrayal of ethnic stereotypes and the exclusion of certain ethnic minorities.
Original languageEnglish
Title of host publicationEuropean Academy of Management 2015 Proceedings
Subtitle of host publicationUncertainty is a great opportunity
Place of PublicationWarsaw
PublisherKozminski University
Pages1-18
Number of pages18
ISBN (Electronic)9788386437600
Publication statusPublished - 2015

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    Christie, J., & Farache Aureliano Da Silva, F. (2015). Ethnic minorities representation within television advertisement. In European Academy of Management 2015 Proceedings: Uncertainty is a great opportunity (pp. 1-18). Kozminski University.