This research explores racial representations in advertising by observing how ethnic minorities are represented within television advertisements displayed in the UK. Television content is to a larger extent unsolicited and therefore scholars and practitioners are often concerned with the content displayed through this media outlet. Previous research into this topic has shown an underrepresentation of ethnic minorities in the UK; and current literature in both the UK and US report on the portrayal of ethnic stereotypes and the exclusion of certain ethnic minorities.
|Title of host publication||European Academy of Management 2015 Proceedings|
|Subtitle of host publication||Uncertainty is a great opportunity|
|Place of Publication||Warsaw|
|Number of pages||18|
|Publication status||Published - 2015|
Christie, J., & Farache Aureliano Da Silva, F. (2015). Ethnic minorities representation within television advertisement. In European Academy of Management 2015 Proceedings: Uncertainty is a great opportunity (pp. 1-18). Kozminski University.