Ethnic minorities representation within television advertisement

    Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNpeer-review


    This research explores racial representations in advertising by observing how ethnic minorities are represented within television advertisements displayed in the UK. Television content is to a larger extent unsolicited and therefore scholars and practitioners are often concerned with the content displayed through this media outlet. Previous research into this topic has shown an underrepresentation of ethnic minorities in the UK; and current literature in both the UK and US report on the portrayal of ethnic stereotypes and the exclusion of certain ethnic minorities.
    Original languageEnglish
    Title of host publicationEuropean Academy of Management 2015 Proceedings
    Subtitle of host publicationUncertainty is a great opportunity
    Place of PublicationWarsaw
    PublisherKozminski University
    Number of pages18
    ISBN (Electronic)9788386437600
    Publication statusPublished - 2015


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