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Ethical tourism: An opportunity for competitive advantage?
Clare Weeden
University of Brighton
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Business & Economics
Operator
100%
Competitive Advantage
91%
Tourism
90%
Holidays
47%
Consumer Demand
32%
Competitiveness
28%
Tour Operators
28%
Niche Markets
26%
Price Premium
25%
Niche
23%
Travellers
21%
Tourism Industry
19%
Industry
16%