Entrepreneurs conceptualization of marketing: multiple case study evidence from three European countries

Keith Perks, Paurav Shukla

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publicationAcademy of International Business and Economics 2006 conference
Publication statusPublished - Oct 2006
EventAcademy of International Business and Economics 2006 conference - Las Vegas, USA
Duration: 1 Oct 2006 → …

Conference

ConferenceAcademy of International Business and Economics 2006 conference
Period1/10/06 → …

Cite this

Perks, K., & Shukla, P. (2006). Entrepreneurs conceptualization of marketing: multiple case study evidence from three European countries. In Academy of International Business and Economics 2006 conference