| Original language | English |
|---|---|
| Title of host publication | American Marketing Association (AMA) |
| Publication status | Published - 2014 |
Empirical Insights into the New Service Development process: Evidence from Greece and Kuwait
Nasos Poulis, Anastasios Panopoulos, Prokopis Theodoridis
Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review