| Original language | English |
|---|---|
| Title of host publication | American Marketing Association (AMA) |
| Publication status | Published - 2014 |
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Empirical Insights into the New Service Development process: Evidence from Greece and Kuwait
- Nasos Poulis
- , Anastasios Panopoulos
- , Prokopis Theodoridis
Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review