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Effect of product usage, satisfaction and involvement on brand switching behaviour
Paurav Shukla
University of Brighton
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peer-review
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Dive into the research topics of 'Effect of product usage, satisfaction and involvement on brand switching behaviour'. Together they form a unique fingerprint.
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Keyphrases
Brand Switching Behavior
100%
By-product Utilization
100%
Usage Satisfaction
100%
Product Satisfaction
100%
Product Involvement
100%
Level of Involvement
50%
Satisfaction Level
33%
Usage Patterns
33%
Cluster Analysis
16%
Customer Loyalty
16%
Hair Oil
16%
Product Category
16%
Customer Satisfaction
16%
Customer Participation
16%
Customer Satisfaction Level
16%
Just Satisfaction
16%
Ice Cream
16%
Social Sciences
Customer
100%
Cluster Analysis
16%
TV
16%